Trades Online

About Us

Our Mission

Trades Online is on a mission to bring every Scottish tradesman into the new digital age.

Too many great plumbers, sparkies, joiners and roofers are being left behind without a clear online presence.

We make it easy by building the website, running the ads, setting up AI agents and CRMs, so that enquiries become booked jobs and growth feels simple, not stressful.

Our promise is simple: clear results, plain language, and tools your team will actually use. You focus on the work; we handle the technical stuff, so your business grows to where you want it to be.

Our Vision

We see every trade in Scotland confident online. Simple to start, easy to run, and powered by modern tools. We’ll bring plumbers, sparkies, joiners and roofers into the 21st century digital world with clear websites, smart ads, AI booking, and a tidy CRM. The heavy lifting is on us: we set it up, connect it, and keep it working.

All so you focus on the tools and the job, not the tech. And we don’t just do it for you; we teach your team the basics so you feel in control as you grow. The result: more local work, less stress, and a business ready for what’s next.

Company Founders

Euan Smith, Founder

Euan Smith, founder of Trades Online, is a former top-performing property sales broker who built a successful U.S. real-estate marketing agency and is now bringing that proven, hard-working Scottish grit home to help local trades win online.

"Nothing Changes if Nothing Changes, you cannot do the same thing and expect different results."

Euan Smith

Frequently Asked Questions

What Services Do You Provide?

We help Scottish trades get online and grow with five done for you services:

  • Websites/Web Design: Fast, mobile-first trade sites with conversion copy, SEO basics, hosting, security, and analytics.

  • Custom AI Agents: 24/7 “AI receptionist” on your site/WhatsApp/Facebook/Instagram that answers, qualifies by postcode, and books into your diary.

  • Google Ads & Campaigns: Local, high-intent ads with keyword research, ad copy, landing pages, call tracking, and ongoing optimisation.

  • Social Media Marketing: Targeted campaigns that showcase your work, build brand recognition, retarget visitors, and drive enquiries.

  • CRM Buildouts: Anything from a simple pipeline that pulls in emails/DMs/calls and tracks leads, all the way up to multi-campaign and multi pipeline management for larger corporations.

Because that’s where your customers decide. Most people check a website and reviews before they call, if you’re hard to find or look dated, referrals stall and “near me” searches go to competitors.

First impressions are everything, you need your online presence to show off your actual work, not detract from it. Think of it like word of mouth on steriods: steadier weeks, better leads, and less admin while you stay on the tools.

We’re built for Scottish trades. We speak your language, launch fast, and keep it simple: fixed pricing, clear reports, and tools your team will actually use. Everything connects: website, ads, AI, and CRM, so enquiries turn into booked jobs.

  • Website: 2–4 weeks (most 1–3 service sites).

  • Custom AI Agent: 14-28 days from brief to live (depending on complexity).

  • Google Ads: 7 days to launch; optimise weekly.

  • Social Media Marketing: 7 days to launch; optimise weekly.

  • CRM Buildout: 1–2 weeks for the core pipeline.
    Need the whole stack? Expect 4–6 weeks staged so you’re live early and improved continuously.

We price per service with the option for bundled savings. Typical starting points: websites from a fixed project fee, ads with a clear monthly management fee, AI/CRM at flat setup + low monthly. Tell us your service areas and targets and we’ll put together the package you need to hit your numbers.

No long tie-ins. Start with a short, clear agreement. Stay because it’s working, not because you’re stuck. We earn renewals with results and service.

Your logo, service list, areas, rough pricing/rules, photos (we can help), and a single point of contact for approvals. We write the copy, build the pages, wire the tracking, and set the automations.

We are proud to service nationwide across Scotland. We build pages/ads targeted to your postcodes and can add neighbouring towns as you grow. If you’re unsure, feel free to give us a call!